Portfolio / Brand Management

Brand Management

Nuphonics

Founded by the gifted musician Wayne Musgrave (who has played with bands like Steve Miller Band, Crosby Stills & Nash, and Seals & Crofts), Nuphonics provides scientifically designed and clinically tested original compositions that are specific to an emotional or physical need. Riser was hired by Nuphonics to design the brand identity, logo, CD packaging, and promotional website. On the site, visitors can sample the Nuphonics music and order online through a robust ecommerce engine.