Category Archives: Branding

11 steps to building brand value

By | Agency, Branding, Marketing | No Comments

Over the past 15 years, I’ve had the chance to consult with a lot of companies, big and small, about the authenticity, impact and reach of their brands. Through those opportunities, I’ve learned that a company’s long-term success is inextricably attached to its brand—the way it’s perceived, valued and experienced in the minds of consumers. And I’ve observed that even well-established companies struggle with essential pieces of the equation from time to time.

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